According to a survey we conducted, about 70% of online businesses fail because of cluttered and difficult-to-navigate user interfaces.
Usability and user experience are two other important factors that affect business success. Stay tuned to learn more about the role of user interface (UI) and user experience (UX).
Major Components of UI/UX
Some of the key components of UI/UX include the following:
- Interactive design
- Information architecture (how content is layed out)
- Visual design & graphics
- Wireframing (structure of the website)
- Usability
Why UI/UX Is Important In Web Design?
Here are some reasons why UI/UX is important:
- It helps in user engagement
If a visitor doesn’t find your website engaging and easy to use, they are most likely going to drop off while browsing it. However, with the proper integration of content and graphic design, user interface and experience can be significantly enhanced so your visitors keep coming back!
- It builds your brand image
Big brands focus on content and graphics to create brand recalls and recognition. For example, Netflix has a bright red and black logo; their website matches these colors too. This helps loyal website visitors recognize the Netflix brand anywhere!
Likewise, you can create a good digital footprint for your brand too with the right combination of content, copy and graphics.
- It helps increase conversions
There are many websites that offer similar services, but with a great UI/UX you can increase conversions by 400% (based on a study).
This is because a well-optimized website will go a long way in increasing customer satisfaction. SEO ranking can also be greatly enhanced with efficient UI/UX design. This in turn helps you reach your business goals faster.
If you wish to increase your conversions, reduce customer complaints and bottlenecks, save time and money, and consequently increase your revenue, then book a consultation with us and let us help you create a great UI/UX design!